Trent brings 20+ years of senior management experience with direct P&L responsibility: managing budgets, making resource allocation calls, driving stabilisation and growth under commercial pressure.
Through that experience, he developed a structured approach to connecting commercial insight to diagnostic rigour to execution, and built the APG Performance System to make it repeatable. The platform tracks the chain from diagnostic finding to initiative to financial outcome.
APG Partners exists because that model works: an independent, analytically rigorous assessment of the business, followed by the operating infrastructure to act on what it finds.
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Adam has spent 25 years inside businesses at every level: as an employee, CFO and CEO. He has led companies through the full range of performance challenges, from insolvency to growth and exit.
As CEO of a national group — with Trent as COO — he took a small, underperforming market participant and built it into the largest and most profitable of its kind nationally, delivering a step-change from weekly losses to $10M EBITDA within 18 months. He has also led businesses from insolvency to multi-million dollar exits across other engagements.
Adam joined APG Partners as a co-founder because the model, the platform and the philosophy are precisely what he would have wanted access to throughout his operating career.
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We work from the data. Not from what the business already thinks.
We work from the data: financials, commercial performance, operating reality. Not from interviews or facilitated sessions that reflect what the business already thinks. We apply financial and commercial depth that most advisory work does not bring: reading a P&L properly, understanding margin at the unit level, identifying where cash is being created and where it is being consumed.
We work from outside the organisation. No prior relationship to protect, no existing recommendation to defend, no incentive to tell you what you want to hear.
We deliver a finding, not a facilitation. The analysis is ours.
Case studies
Proof. Not Promises.
Education
$10M EBITDA Improvement
From Weekly Cash Losses to ~$10m EBITDA
A national education provider was losing $40k per week with a customer rating below 1.5 stars. We rebuilt the commercial model and turned it into the largest provider in the country.
Financial Services
$6M Exit Within 3 Years
From ~$800k Losses to ~$250k Profit and $6m Sale
A financial services business was burning $100k per month with only $300k left in the bank. We rebuilt client value, restored profitability, and positioned it for a $6m sale.
Healthcare
$3M Value Created
From Sustained Losses to >$500k Profit
A GP practice was losing over $350k annually, propped up by the owner's consulting income. We rebuilt the practice model and delivered over $500k profit within six months.
If performance is below potential, the first step is knowing precisely why.
A Commercial Assessment takes two to four weeks. Fixed fee. At the end, you have a clear picture of what is constraining performance, where the opportunity is, and what should happen first.
Start with a Commercial Assessment →