Twenty years of operating responsibility taught Trent that businesses rarely underperform because people are not working hard. They underperform because the wrong problems get attention, decisions are not connected, and execution drifts. He built APG to fix that, for other owner-led businesses.
He is the former Chief Operating Officer of Foundation Education Group, where over almost a decade, and as part of the executive team, the business moved from recurring losses to sustained profitability and grew from roughly 7,000 to 16,000 students. He led commercial initiatives that opened new revenue lines and reshaped the economics of the business, and built the operating systems national scale required.
That is the experience behind every engagement: someone who has carried the P&L, not studied it. The work is tracked the same way, from what the assessment finds to the result in the accounts.
Connect on LinkedInHow we work
We work from the numbers, not from what the business already thinks.
We start with the financial and commercial detail: the P&L read properly, margin at the unit level, where cash is created and where it is consumed. Management opinion is an input to that. It is not the conclusion.
We come from outside the business. No prior relationship to protect, no earlier recommendation to defend, and no reason to tell you what you want to hear.
And we say what we think. The analysis is ours, and we put our name to it.
Proof
Results that show up in the numbers.
Education
$10M EBITDA Improvement
From Weekly Cash Losses to ~$10m EBITDA
A national education provider was losing $40k per week with a customer rating below 1.5 stars. We rebuilt the commercial model and turned it into the largest provider in the country.
Financial Services
$6M Exit Within 3 Years
From ~$800k Losses to ~$250k Profit and $6m Sale
A financial services business was burning $100k per month with only $300k left in the bank. We rebuilt client value, restored profitability, and positioned it for a $6m sale.
Healthcare
$3M Value Created
From Sustained Losses to >$500k Profit
A GP practice was losing over $350k annually, propped up by the owner's consulting income. We rebuilt the practice model and delivered over $500k profit within six months.
There is no single decision that transforms a business.
There is only the accumulation of better ones. A Commercial Assessment takes two to four weeks for a fixed fee, and it tells you where value is being created, where it is being held back, and which few decisions are worth making first.
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