Commercial advisory for owner-led businesses

Commercial advice from someone who has carried the responsibility.

APG Partners was founded by Trent West to help owners make better decisions about the businesses they have built, and follow through on the changes those decisions require.

Trent West, Founder, APG Partners

Founder and Principal

Trent West

Trent is the former Chief Operating Officer of Foundation Education Group. Over almost a decade with the business, he held responsibility across operations, commercial performance, student experience, people, technology and transformation.

As part of the executive team, he contributed to the group's move from recurring losses to sustained profitability and its growth from approximately 7,000 to 16,000 students. His work included new revenue initiatives and the operating systems required to support a national business.

That experience informs APG's approach: understand the economics, listen to the people doing the work, make clear choices and keep checking the result.

Connect with Trent on LinkedIn

How we work

How we approach the work.

We start with what you want from the business. We examine the numbers alongside how the business operates, and test the assumptions behind the decisions being made.

We explain our reasoning, including where the evidence is incomplete or a conclusion is still provisional. If we disagree with your view, we will show you why and work through the difference.

Your team continues to run the business. APG brings an outside perspective, analysis and practical support, with the scope agreed before the work starts.

See how an engagement runs →

Experience, with the context included.

Our case studies explain the situation, Trent's role, the work undertaken and the reported results. They distinguish operating experience from advisory engagements.

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Results

Experience you can examine.

Read how changes to commercial decisions, financial visibility and operating capacity contributed to business turnarounds and growth.

From Weekly Cash Losses to ~$10m EBITDA

Education

$10M EBITDA Improvement

From Weekly Cash Losses to ~$10m EBITDA

A national education provider was losing $40k per week with a customer rating below 1.5 stars. We rebuilt the commercial model and turned it into the largest provider in the country.

From ~$800k Losses to ~$250k Profit and $6m Sale

Financial Services

$6M Exit Within 3 Years

From ~$800k Losses to ~$250k Profit and $6m Sale

A financial services business was burning $100k per month with only $300k left in the bank. We rebuilt client value, restored profitability, and positioned it for a $6m sale.

From Sustained Losses to >$500k Profit

Healthcare

$3M Value Created

From Sustained Losses to >$500k Profit

A GP practice was losing over $350k annually, propped up by the owner's consulting income. We rebuilt the practice model and delivered over $500k profit within six months.

Start with what you want to change.

Tell us what is happening in the business and what you want to be different. We'll talk through the situation, whether APG can help, and what a useful next step would involve.

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