Commercial advisory for owner-led businesses

Improve performance. Build a more valuable business.

APG works with owners who want stronger profit, clearer priorities and a business that relies less on them. We examine the numbers and how the business runs, then help your team make the changes that matter.

Two questions. A practical starting point. Free to use.

Stronger earnings Improve the economics behind the result
Less owner dependence Build a team that can take more responsibility
Greater business value Strengthen earnings and reduce the risks around them

Track record

What that experience has produced.

APG was founded by Trent West, former Chief Operating Officer of Foundation Education Group. These are reported results from that operating and advisory experience, with the basis stated.

Loss to sustained profit

An education group moved from recurring losses to sustained profitability while Trent was part of the executive team. The student base grew from about 7,000 to about 16,000.

Turnaround, then a sale

A financial-services business returned from annual losses to profit within about twelve months, and was later sold.

Profit and billings restored

A healthcare practice returned to annual profit and lifted gross billings, while reducing its reliance on the owner's own activity.

See the case studies →

The situation

When the effort is there, but the result isn't.

Revenue is growing, but profit is not following. The team is busy, but important work keeps slipping. Decisions still come back to you. You can see the pressure without being certain what to change.

APG helps you work out what is driving that result and where your attention will make the most difference.

How we work

Understand the problem. Choose the work. Follow it through.

01

Assess

Establish how the business performs today, what is holding it back and which opportunities deserve a closer look.

02

Plan

Agree on a manageable set of priorities, with owners, costs, measures and a realistic order of work.

03

Execute

Work with your team to keep those priorities moving. Review what has changed, what the results show and where the approach needs to change.

Each stage has an agreed scope. You decide whether to continue.

See how we work →

What we do

Where we can help.

  • Profit and cash

    Understand which products, customers and decisions improve the result, and what the business can afford to fund.

  • Customers and growth

    Improve how you win and retain profitable work, with an offer and delivery model that fit the market.

  • Operations and execution

    Address the capacity limits, unclear responsibilities and competing priorities that slow the business down.

  • Leadership and owner dependence

    Build the judgement, authority and management capacity the team needs to take more responsibility.

  • Business value and succession

    Strengthen the earnings and reduce the risks that matter to a future owner, successor or buyer.

The platform

The work should be visible.

The APG Platform brings the findings, priorities, responsibilities and performance measures together. You can see what was agreed, who owns the work, what it was expected to achieve and what the latest evidence shows.

Financial estimates stay separate from measured results. Where something is uncertain, that uncertainty remains visible.

Results

Experience you can examine.

Read how changes to commercial decisions, financial visibility and operating capacity contributed to business turnarounds and growth.

From Weekly Cash Losses to ~$10m EBITDA

Education

$10M EBITDA Improvement

From Weekly Cash Losses to ~$10m EBITDA

A national education provider was losing $40k per week with a customer rating below 1.5 stars. We rebuilt the commercial model and turned it into the largest provider in the country.

From ~$800k Losses to ~$250k Profit and $6m Sale

Financial Services

$6M Exit Within 3 Years

From ~$800k Losses to ~$250k Profit and $6m Sale

A financial services business was burning $100k per month with only $300k left in the bank. We rebuilt client value, restored profitability, and positioned it for a $6m sale.

From Sustained Losses to >$500k Profit

Healthcare

$3M Value Created

From Sustained Losses to >$500k Profit

A GP practice was losing over $350k annually, propped up by the owner's consulting income. We rebuilt the practice model and delivered over $500k profit within six months.

Go deeper

Need a fuller view?

A Commercial Assessment is a defined piece of work to establish what is happening, what should change first and what the change could be worth. It usually takes two to four weeks, with the scope and fee agreed before we start.

You can act on the findings yourself, use them with your existing advisers or continue with APG.

See what the assessment covers →

At the end, you will know

  • what is driving current performance;
  • where the most important opportunities and risks sit;
  • what should change first;
  • what the likely financial impact could be.

Start with what you want to change.

Tell us what is happening in the business and what you want to be different. We'll talk through the situation, whether APG can help, and what a useful next step would involve.

Book a conversation →

Prefer to start on your own? Try the two-question check →