Track record
What that experience has produced.
APG was founded by Trent West, former Chief Operating Officer of Foundation Education Group. These are reported results from that operating and advisory experience, with the basis stated.
Loss to sustained profit
An education group moved from recurring losses to sustained profitability while Trent was part of the executive team. The student base grew from about 7,000 to about 16,000.
Turnaround, then a sale
A financial-services business returned from annual losses to profit within about twelve months, and was later sold.
Profit and billings restored
A healthcare practice returned to annual profit and lifted gross billings, while reducing its reliance on the owner's own activity.
The situation
When the effort is there, but the result isn't.
Revenue is growing, but profit is not following. The team is busy, but important work keeps slipping. Decisions still come back to you. You can see the pressure without being certain what to change.
APG helps you work out what is driving that result and where your attention will make the most difference.
How we work
Understand the problem. Choose the work. Follow it through.
Assess
Establish how the business performs today, what is holding it back and which opportunities deserve a closer look.
Plan
Agree on a manageable set of priorities, with owners, costs, measures and a realistic order of work.
Execute
Work with your team to keep those priorities moving. Review what has changed, what the results show and where the approach needs to change.
Each stage has an agreed scope. You decide whether to continue.
What we do
Where we can help.
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Profit and cash
Understand which products, customers and decisions improve the result, and what the business can afford to fund.
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Customers and growth
Improve how you win and retain profitable work, with an offer and delivery model that fit the market.
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Operations and execution
Address the capacity limits, unclear responsibilities and competing priorities that slow the business down.
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Leadership and owner dependence
Build the judgement, authority and management capacity the team needs to take more responsibility.
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Business value and succession
Strengthen the earnings and reduce the risks that matter to a future owner, successor or buyer.
The platform
The work should be visible.
The APG Platform brings the findings, priorities, responsibilities and performance measures together. You can see what was agreed, who owns the work, what it was expected to achieve and what the latest evidence shows.
Financial estimates stay separate from measured results. Where something is uncertain, that uncertainty remains visible.
Results
Experience you can examine.
Read how changes to commercial decisions, financial visibility and operating capacity contributed to business turnarounds and growth.

Education
$10M EBITDA Improvement
From Weekly Cash Losses to ~$10m EBITDA
A national education provider was losing $40k per week with a customer rating below 1.5 stars. We rebuilt the commercial model and turned it into the largest provider in the country.

Financial Services
$6M Exit Within 3 Years
From ~$800k Losses to ~$250k Profit and $6m Sale
A financial services business was burning $100k per month with only $300k left in the bank. We rebuilt client value, restored profitability, and positioned it for a $6m sale.

Healthcare
$3M Value Created
From Sustained Losses to >$500k Profit
A GP practice was losing over $350k annually, propped up by the owner's consulting income. We rebuilt the practice model and delivered over $500k profit within six months.
Go deeper
Need a fuller view?
A Commercial Assessment is a defined piece of work to establish what is happening, what should change first and what the change could be worth. It usually takes two to four weeks, with the scope and fee agreed before we start.
You can act on the findings yourself, use them with your existing advisers or continue with APG.
At the end, you will know
- what is driving current performance;
- where the most important opportunities and risks sit;
- what should change first;
- what the likely financial impact could be.
Start with what you want to change.
Tell us what is happening in the business and what you want to be different. We'll talk through the situation, whether APG can help, and what a useful next step would involve.
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