Commercial advisory

Working harder, without getting further?

When revenue, profit or capacity stops improving, the next move is not always more sales activity or another hire. First, establish what is limiting the result.

Find the cause before adding more effort.

The cause may sit in the market, the offer, pricing, delivery capacity or the way decisions are made. Several issues may reinforce each other. We examine the evidence before deciding where to act.

What we look at.

  • Revenue and margin by product, customer and channel.
  • Pricing changes relative to costs and customer value.
  • Sales conversion, retention and demand in the market.
  • Delivery capacity, utilisation and cost to serve.
  • The team's priorities, responsibilities and room to implement change.

What the work should give you.

A clear explanation of the constraint, a small number of credible options and the estimated cost and benefit of each. We help establish which change should come first and what would show that it is working.

Where further support is useful, APG works with the team through planning and execution.

Start on your own: Try the Pricing Power calculator or read how to investigate growth that is not improving profit.

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